If you sell on Amazon in the European Union, you have probably already seen the impact of GPSR enforcement. Since December 2024, Amazon has been actively delisting products that lack proper manufacturer data, EU responsible person details, and product safety information.
But here is the thing many sellers miss: your WooCommerce store needs the same data. GPSR does not only apply to marketplaces. It applies to every channel where you sell physical products to EU consumers, including your own website.
What Amazon Requires for GPSR
Amazon now requires the following for every product listing targeting EU customers:
- Manufacturer name and address – full postal address, not just a country
- EU Responsible Person – required if the manufacturer is outside the EU
- Product identifiers – EAN, UPC, or other traceability codes
- Safety warnings – any relevant hazard information
- Country of origin – where the product was manufactured
Products missing this data are being suppressed or removed from EU storefronts. Some sellers have reported entire catalogs going offline overnight.
Why Your WooCommerce Store Needs the Same Data
GPSR (EU 2023/988) is not an Amazon policy. It is EU law. The regulation requires that product safety information is available to consumers regardless of the sales channel. That includes your WooCommerce store, your Etsy shop, and any other platform where EU consumers can buy your products.
Market surveillance authorities can inspect any online store, not just large marketplaces. Having compliant product pages on your own site also builds trust with EU customers who research products before purchasing.
Keeping Data Consistent Across Channels
One of the biggest challenges for multi-channel sellers is keeping GPSR data synchronized. If you update a manufacturer address on Amazon, it needs to match your WooCommerce store. If you add a new safety warning, it should appear everywhere.
The GPSR Compliance for WooCommerce plugin solves this by centralizing your GPSR data in WooCommerce. You can then:
- Export via CSV – download all GPSR fields (manufacturer, country, identifiers, warnings, EU rep) as CSV columns
- Use the same data for Amazon – the CSV format matches what you need for marketplace listings
- Bulk update across stores – change a manufacturer address once, bulk-apply to all products
- REST API integration – sync GPSR data programmatically with any system
Get Compliant on All Channels
Do not wait for enforcement to reach your WooCommerce store. If Amazon is already requiring this data, EU authorities are paying attention to independent stores too.
Get GPSR Compliance for WooCommerce – 49/year with 14-day money-back guarantee
Related Articles
- GPSR Explained: What EU Product Safety Regulation Means for E-commerce Sellers
- Selling to the EU from Your WooCommerce Store: Compliance Basics
- Product Identifiers for GPSR: EAN, UPC, and Traceability Requirements
